Mission, Vision, Strategic statements

Pride Microfinance Ltd (MDI) (Pride) is a Microfinance Deposit- taking institution (MDI) regulated and supervised by Bank of Uganda (BoU) under the MDI Act, 2003 and MDI Regulations, 2004. From inception, Pride has grown to become the leading MDI in Uganda, providing innovative financial solutions to the economically vulnerable people. Pride serves its customers through 34 networked branches spread across the country and 8 contact offices. As at end of December 2018, Pride had 521,210 customers and 766 staff... Read More

Our Vision

To be the leading provider of customer centric financial solutions for the social and economic development of entrepreneurs in Uganda.

Mission Statement

To sustainably provide financial solutions to micro, small, medium and upscale entrepreneurs that promote the social and economic development of Pride's customers.

Strategic Statement

''To provide credit, savings and E-business solutions to 2,000,000 customers in Uganda in Uganda by 2022 through sustainable and innovative solutions that promote their social and economic transformation.''

Pride's Value proposition:

Pride's proposition to the market shall revolve around three key unique selling points. These are;

  • Fast turnaround time
  • Ease of use
  • Excellent customer service

Core Values.

  • Best Customer Service
  • Efficiency & Effectiveness
  • Fairness and Transparency
  • Integrity and accountability
  • Teamwork​