Our Brand promise

Pride is a customer-centric institution that derives its success through provision of financial solutions that meet and exceed customer expectations. Pride is committed to maintaining this culture through continuous innovation, incorporating customer feedback in our operational decisions and ensuring that Pride staff live by the Institution's core values.

Our value proposition revolves around three key unique selling points. These are;

    • Customer Service
    • Operational Efficiency
    • Staff morale

Products and Services

Pride delivers innovative and customer friendly financial solutions in a simple manner. The list of products & services can be categorized under three classes;

  • Savings products.
  • Loan products.
  • Other services (International money transfers,Pride Mobile Phone banking, Mobile Money services for all networks, Automated Teller Machines (ATMs), etc.