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Vision, Mission & Values

About Pride.
Pride Microfinance Ltd (MDI) (Pride) is a Microfinance Deposit- taking institution (MDI) regulated and supervised by Bank of Uganda (BoU) under the MDI Act, 2003 and MDI Regulations, 2004. From inception, Pride has grown to become the leading MDI in Uganda, providing innovative financial solutions to the economically vulnerable people. Pride serves its customers through 33 networked branches spread across the country and 7 contact offices.  As at end of December 2016, Pride had 521,210 customers and 737 staff.

Our Vision.

‘To be the leading provider of customer centric financial solutions for the social and economic development of entrepreneurs in Uganda’.

Our Mission.
‘To provide financial solutions to micro, small, medium, and upscale entrepreneurs in Uganda through sustainable operations that promote social and economic development of Pride’s customers’

Our Core Values.

Pride’s core values are as follows:

  •   Best Customer Service
  •   Fairness and Transparency
  •   Teamwork
  •   Integrity and accountability
  •   Efficiency & Effectiveness
  •   Responsible Governance

Ownership.
Pride is wholly owned by the Government of Uganda.

Our Brand promise.
Pride is a customer-centric institution that derives its success through provision of financial solutions that meet and exceed customer expectations. Pride is committed to maintaining this culture through continuous innovation, incorporating customer feedback in our operational decisions and ensuring that Pride staff live by the Institution’s core values.

Our value proposition revolves around three key unique selling points. These are;

    • Customer Service
    • Operational Efficiency
    • Staff morale

Products and Services.
Pride delivers innovative and customer friendly financial solutions in a simple manner. The list of products & services can be categorized under three classes;

  • Savings products.
  • Loan products.
  • Other services (International money transfers,Pride Mobile Phone banking, Mobile Money services for all networks, Automated Teller Machines (ATMs), etc.